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WELCOME TO THE NEW A.I. DATA JOURNEY.

DATA + CONTENTS + MEDIA.

The first integrated methodology developed on users’ need states
and based on digital channels’ performance KPIs (paid, owned and earned)
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BEHAVIOURAL MODEL EVOLUTION MESSY MIDDLE.

INTEGRATED AND INNOVATIVE
METHODOLOGY.

METHODOLOGY

AND INTEGRATED SERVICES.

01.

Behavioural mapping & funneling

Our proprietary methodology & AI-powered algorithms allow us to analyze and map users’ need states on search engines and identify competitive semantic areas for Brand and Product.

• “Users’ need states” Analysis & mapping
• Content Analysis
• UX-UI performance assessment
• Funnel analysis & development
• Digital strategy

02.

Data driven content & production

Through our proprietary methodology we develop Digital & Content Strategy data-driven based on users’ need states and semantic areas identified during the analysis phase.

• Consumer Engagement platform
• Content production & post production (video/photo/text)
• Content Analysis
• Scripting & SEO editing
• Website development

03.

Social
media & activation

Channels management is integrated into the methodology to increase digital strategy performances with focus especially on qualitative conversion KPIs.

• Social media management
• Editorial “data driven” production (PED)
• Social Media Analysis
• Social Media plannig & monitoring

04.

A.I. Media
performance ADV

Through our proprietary platform Organica Data Media Platform Tracking&Analytics we allow homogeneous and clustered audience behavioral data tracking and we are able to increase website and digital ADV performances.

• Organica Data Media Platform Tracking & Analytics
• Programmatic, Google ADS, Meta and TikTok planning management
• Data visualization (Dashboard)