COVID-19 DIGITAL IMPACT

The isolation period enforced in Italy and in the world has obliged consumers to change their habits and has established new rules that the e-commerce world had no choice but to follow.

A brand’s success today mainly depends on how it interacts with its clients, since the Covid-19 emergency turned thousands of consumers into users.

Today, the absence of a Physycal Touchpoint has changed the transaction approach, therefore forcing users to complete the transactional experience entirely digitally.

Which are the brands living the digital world as the main marketing leverage by generating conversions, and which the ones that see it just as a supporting channel for other business tools, without taking full advantage of the situation?

Through these two White Paper (regarding the sectors Rice & Pasta and Dairy & Cold Meats), we make available the analysis of users’ behaviour and market shifts in this period of huge changes, to understand which strategies are worth implementing and which tactical actions are to be taken in the short term.