THE PAID MODEL
Brands relied upon a model where
products was turned into advertising
and pushed towards the audience.
THE ORGANIC MODEL
In the new model
consumers reaches actively the Brand
throughout their micro-moments.
100% OF Audience covered
Everytime they search.
Throughout the use of an integrated paid/organic model, we build a content architecture that covers the whole world of users’ need states.
The Brand becomes a content provider and its digital proprieties turn into new channels.
TO BUSINESS KPI
We transform Data Analysis into a Business Model:
Clustering and driving the Organic Audience increase qualified traffic on Brand’s properties (websites and e-commerce) and boost performance volumes and Brand revenues.
BEGINNING TO RESEARCH
A team of marketers, communication consultants, software developers, and web marketing specialists, in collaboration with Pisa University, started to explore a growing territory of opportunities no one was able to intercept.
THE R&D PHASE IS DONE
The 85% of organic search milestone gets reached, the funnel page ecosystem is tested and deployed, and the proprietary algorithm is mentioned at “The Web Conference” in San Francisco.
the affiliation program
In order to distribute the methodology and spread it worldwide an affiliation program is conceived to address all media and advertising agencies that want to deeply dive into the organic media model.
ORGANICA MEDIA SOLUTIONS
worldwide affiliation program
If you are a digital agency or a media buying agency, you can access and get trained to our proprietary technology and methodology.