WHERE YOUR AUDIENCE TRULY IS

The first Organic Media Model
engineered to catch the Organic Audience on Search Engines.

PLAY THE VIDEO

PUSH

THE PAID MODEL

Brands relied upon a model where
products was turned into advertising
and pushed towards the audience.

PULL

THE ORGANIC MODEL

In the new model
consumers reaches actively the Brand
throughout their micro-moments.

100% OF Audience covered


Be there.
Everytime they search.

Throughout the use of an integrated paid/organic model, we build a content architecture that covers the whole world of users’ need states.

The Brand becomes a content provider and its digital proprieties turn into new channels.

HOW OUR METHODOLOGY WORKS

Cluster Analysis

A proprietary algorithm developed to define Audience Volumes and Semantic Clusters on Search engines.

FunNel Architecture

An innovative content development approach based on consumer’s micro-moment funnels in order to improve KPIs and Conversion Rates.

Audience building

A proprietary A.I. engine that boosts contents’ organic indexing and get fixed automatically with the Google/Youtube algorithm.

FROM DATA
TO BUSINESS KPI

We transform Data Analysis into a Business Model:

Clustering and driving the Organic Audience increase qualified traffic on Brand’s properties (websites and e-commerce) and boost performance volumes and Brand revenues.

2009

BEGINNING TO RESEARCH

A team of marketers, communication consultants, software developers, and web marketing specialists, in collaboration with Pisa University, started to explore a growing territory of opportunities no one was able to intercept.

11-19

THE R&D PHASE IS DONE

The 85% of organic search milestone gets reached, the funnel page ecosystem is tested and deployed, and the proprietary algorithm is mentioned at “The Web Conference” in San Francisco.

01-20

the affiliation program

In order to distribute the methodology and spread it worldwide an affiliation program is conceived to address all media and advertising agencies that want to deeply dive into the organic media model.

ORGANICA MEDIA SOLUTIONS

worldwide affiliation program

If you are a digital agency or a media buying agency, you can access and get trained to our proprietary technology and methodology.

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